​ UNFORGETTABLE BRANDS THAT PEOPLE TRUST We create Unforgettable Brands to power strong business strategies and their implementation. What Sets Us Apart Research is integral to making informed decisions to drive your business’s success. Find out more about the research we use to create relevant brands and impactful business strategies. Read More Research A brand creates trust with your customers. More than 70% of customers only purchase from businesses they trust. Our brands are created by research done specifically for your business. Find out more. Read More Brand Identity We use your brand to develop a business strategy. When your brand steers your entire business, and every decision you make, 81% of consumers are likelier to buy from you. Explore our services now. Read More Business Strategy We use your brand and business strategy to fuel how your brand comes to life in your communications, design, copy and tone and manner. Read More Creative and Design Your business has many touchpoints with your customer. All touchpoints should be consistent with your brand. Review our services that ensure this consistency between your business and your customer. Read More Customer Experience Change is sometimes hard for all of us. We help navigate and manage change so that you can successfully implement your business strategy in your workplace. Discover how we do this. Read More Change Management ABOUT US Learn More About Us READ WHAT OUR CLIENTS HAVE TO SAY WE ARE A WOMEN-OWNED AGENCY THAT CREATES BUSINESS STRATEGIES LED BY RESEARCH. ​ Research is the touchstone for everything that we do. We use it to steer your brand and its place in the market. ​ We use this brand to drive every aspect of your business strategy. This unique approach builds trust with all of your customers. ​ Then we help you implement it throughout your business. Always Give More Than Is Expected LEARN MORE ABOUT TWO SISTERS

Research is integral to making informed decisions to drive your business’s success. Find out more about the research we use to create relevant brands and impactful business strategies. Read More Research A brand creates trust with your customers. More than 70% of customers only purchase from businesses they trust. Our brands are created by research done specifically for your business. Find out more. Read More Brand Identity We use your brand to develop a business strategy. When your brand steers your entire business, and every decision you make, 81% of consumers are likelier to buy from you. Explore our services now. Read More Business Strategy We use your brand and business strategy to fuel how your brand comes to life in your communications, design, copy and tone and manner. Read More Creative and Design Your business has many touchpoints with your customer. All touchpoints should be consistent with your brand. Review our services that ensure this consistency between your business and your customer. Read More Customer Experience Change is sometimes hard for all of us. We help navigate and manage change so that you can successfully implement your business strategy in your workplace. Discover how we do this. Read More Change Management OUR SERVICES ​

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A visionary strategy to meet the current and future needs of one of the fastest-growing communities. Differentiating a brand in a saturated and scrutinized market. ​ Helping an organization achieve its mission to elevate the health and well-being of a community Tapping into current customer needs to help a business and the wellness of its customer's. Helping a new business start from scratch and seeing it flourish into an ever-growing company. FEATURED CASE STUDIES: BRANDS THAT WE LOVE

Our Process Is Collaborative When we work side by side with our Clients, it is a creative and inspiring process. CREATIVE We work collaboratively side by side so that decisions are made in one room. No back and forth. EFFICIENT The power of two or more minds creates strong, resilient solutions. POWERFUL Melanie Auchincloss Melanie's education is in behaviour and social interactions. She uses her education to complement her 20+ years of experience in organizational development, marketing and communications strategy and implementation for global and national brands like Hewlett-Packard, General Motors and Rogers Communications to local brands like Camp Oochigeas, Georgian Triangle Humane Society and MullenandMullen.ca, Mortgage Architects. Melanie's solid background fosters thought leadership and collaboration with organizations and businesses, helping them succeed in this ever-changing and increasingly competitive market. NATURAL & FRESH WE ARE UNIQUE RESEARCH 360• BRAND TAILORED SOLUTIONS WE ARE... We are your biggest cheerleaders and will be by your side no matter what you need. SUPPORTIVE We believe in solving the impossible until it's possible. BELIEVERS We believe kindness is a strength. ​ KIND WE BELIEVE IN Collaboration and Creativity Lifelong Learning Equality Animal Welfare Respect

Rock Solid Response Rock Solid created an Unforgettable Brand to deliver a unique unmet customer need. ​ Two police colleagues – new to entrepreneurship - identified a gap in the security industry they firmly believed they could fill. So they formed a partnership to address this gap. ​ Participating in the UNCOVER YOUR “WHY” LAB, they worked hand-in-hand with Two Sisters. As a team, we created their brand – ROCK SOLID RESPONSE. ​ Informed by research, we found success in creating their brand identity and offering to position it competitively in the marketplace. We outlined a short-term business plan that allowed them to get to market quickly, delivering on an urgent client need. We also developed a long-term business plan that expanded their offering into other industries, a gap uncovered by our research. "We were overwhelmed by the idea of starting a new business. Two Sisters brought us focus, organization and simplicity. And with the research that Two Sisters brought to the table, we identified multiple business opportunities aligned with our mission. We would never have achieved any of this without Two Sisters Growing Brands" Payton Hillman Tom Atkinson WHAT THEY HAVE TO SAY ABOUT TWO SISTERS

Over Here Community Arts Adventure Founders Jennifer and Melissa, two long-time residents of Hillsburgh, were passionate about the natural surroundings of the area and the creativity it inspired among its residents. They believed that their town could leverage this to become more. More for residents, tourists and businesses. ​ Wanting to celebrate Hillburgh’s surrounding nature, the community and its creativity, Jennifer and Melissa created a nonprofit organization that attracted businesses, residents and tourists with like-minded goals. ​ These two ambitious ladies sought out Two Sisters Growing Brands to collaboratively develop a Brand and Business Strategy to support their goals. ​ In our collaboration, OverHere was born with a mission to elevate the health and well-being of Hillsburgh through temporary and permanent events. ​ These events sought to unite the community and its people with inspired experiences championing the arts within their rural and natural environment. ​ Using OverHere’s brand identity and relevant research, together we developed a business strategy that accomplished the founder’s goals and ensured the brand was present in every decision made and every tactic implemented. Doing this, we created a strong unforgettable brand that their residents, businesses and tourists believed in. At first, I wondered if the BrandBuilder Seminar would be worth my time and effort. The only time I wasted, was in wondering. I was immediately proven wrong. This seminar really made me think of my brand and how it could help me better serve my customers and my staff. It helped me realize where I was going wrong and that with some guidelines, guidance and effort, the changes to my brand could really move my business to a more profitable and well-known entity. Looking back, I couldn't have done what I'm doing now without Two Sisters Growing Brands. We collaboratively and creatively created the OverHere brand, positioning, and offerings. We used the brand to develop the business and digital strategy methodically. The brand opened up strategies, experiences and tactics I would never have imagined. The level of detail in the business strategy was terrific. It was clear, straightforward, thoughtful and organized. It spelled out everything that had to be done to achieve our goals. ​ WHAT THEY HAVE TO SAY ABOUT TWO SISTERS

MullenandMullen.ca We wanted a Brand we could be proud of. One that showed people who we are. And one that both of us fully believed in and supported. ​ Donna Mullen and Associates was already truly a successful business—a mortgage broker servicing our region with vast expertise in the industry and exceptional customer service. ​ But they wanted more. They wanted to differentiate themselves in a saturated market, build customer trust and align the partners in business on one strong vision. ​ Leveraging extensive industry and consumer research, Donna Mullen and Associates reinvented their brand to satisfy their customer’s real and current needs. Now, MullenandMullen.ca, Mortgage Architects, offer financial solutions through all Life’s Moments, from saving for a home, balancing life and the needs of pets and kids, and affording post-secondary school to planning and living through retirement. ​ This brand was brought to life in its service offering, marketing & communications, customer service, policies & procedures and human resources. We are successful. But our market is changing; we are experiencing unsurpassed growth and change in our area. We sought to develop a brand that united the owner’s vision of the company, position the brand consistently across internal and external customers and gain efficiencies by creating and executing a strong digital strategy. Two Sisters surpassed all of our goals. We are raving clients who recommend the agency to every business owner we meet. Our brand launched three months ago. Our investment has already paid off. We are proud of our brand; everyone we see, including our industry colleagues, raves about it. They are absolutely in love with it. We really should have contacted Two Sisters earlier. It would have saved a lot of stress and many disagreements. There is no doubt in our mind that it was an incredible investment that will pay off for years to come. WHAT THEY HAVE TO SAY ABOUT TWO SISTERS

Coastal Life Homes Coastal Life Homes created a brand that differentiated itself in a saturated market and achieved its vision to help others. ​ With abundant experience in Wellness, a desire to contribute to this world by helping others, and a passion for designing homes, this entrepreneur formed Coastal Life Homes. This company designs homes to support people's well-being. ​ With ample business experience working in large corporations for the better part of her life, the Coastal Life owner was new to entrepreneurship. Always informed by research, we created a brand that acutely tapped into an audience pain point to develop innovative offerings that uniquely positioned Coastal Life Homes apart from other design firms. Now juggling two businesses, we created a short and long-term business plan for this entrepreneur that was focused and achievable.

Georgian Triangle Humane Society A Business Strategy Leading Us to 2030 ​ Georgian Triangle Humane Society's aspiration was to become a self-sustaining charitable organization. Therefore, we conducted global and local competitive research, industry research, and target audience research to inform a brand and business strategy that could accomplish this goal. ​ This research informed a brand that would allow the GTHS to excel as an organization, deliver on the entire region's extensive needs and work towards achieving its vision of a compassionate and caring community towards pets and each other. ​ GTHS and 2Sisters used this brand to create a product and service offering relevant to customers' current and future needs. Collaboratively, we also created a business strategy that allowed them to live and breathe their brand throughout their entire organization. As a result, customers would experience a consistent brand in every interaction, solidifying trust. Georgian Triangle Humane Societ Two Sisters surpassed my expectations. Melanie and Melissa inspired us. Educated us. And gave us confidence in achieving our goals. At the same time, developing an impactful brand and business strategy that realized our Board’s expectations and set us up for long-term success in this challenging market. I can’t wait to work with Two Sisters again. My Testimonial Georgian Triangle Humane Society Learning about building your brand from Two Sisters was both inspiring and enlightening. Their BrandBuilder MasterClass was well-organized and easy to follow. I took pages of notes away for my organization and look forward to working with them in the future! My Testimonial WHAT THEY HAVE TO SAY ABOUT TWO SISTERS

BRAND IDENTITY Strong brands create trust BRAND IDENTITY We are living in a world where trust has diminished. Trust in our government. Media. Business. And sometimes with each other. Now more than ever, it's important that businesses create brands that customers can trust. Brands that are rooted in strong beliefs and values that direct them toward their vision. Brands that make decisions based on their beliefs and values. Because "more than 70% of customers only purchase from businesses they trust". BELIEFS MISSION VISION VALUES TAGLINE & COLOURS CHARACTERISTICS SERVICES INCLUDE

RESEARCH Leads to informed decisions. BUSINESS STRATEGY A brand has a mission and a vision. It has beliefs and values. These are used to steer your business strategy and every decision you make to implement your strategy. When you do this, customers will start to recognize your brand, get to know your brand and soon trust your brand. As a result, they will be more likely to buy from you. When you make decisions that don't align with your brand, you will lose your customer's trust, fast. BUSINESS POSITIONING PRODUCT AND SERVICE INNOVATION MARKETING STRATEGY PRODUCT AND SERVICE POSITIONING DIGITAL STRATEGY ORGANIZATIONAL STRATEGY SERVICES INCLUDE