RockSolid RESPONSE
RockSolid created an unforgettable brand to deliver a unique offering which satisfied an unmet customer need.
"We were overwhelmed by the idea of starting a new business. The brand fundamentals workshop brought us focus, organization and simplicity. And through the research that 2Sisters did, we were able to identify multiple business opportunities that aligned with our mission. We never would have achieved any of this without 2Sisters."
Two police colleagues – new to entrepreneurship - identified a gap in the security industry they strongly believed they could fill. They formed a partnership to address this gap.
Participating in the UNCOVER YOUR “WHY” LAB, they worked hand-in-hand with Two Sisters. As a team we created their brand – ROCK SOLID RESPONSE.
Informed by research, we found success creating their brand identity and offering to position it competitively in the marketplace. We outlined a short-term business plan that allowed them to get-to-market quickly, delivering on an urgent client need. We also developed a long-term business plan that expanded their offering into other industries, a gap which was uncovered by our research.