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Lab Four:
Build Your
Brand Visual Identity
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Based on your marketing plan, this lab will define your brand visual identity. You’ll learn about logo development, fonts, colors, taglines, icons, your brand vocabulary, and everything you need to build a cohesive, credible and consistent brand identity. It will include:
Logo use - black, white, colour
Font selection
Brand colour palette
How to use your logo and font
Photography, iconography, textures
Style Guide development
Who is this for?
This lab is ideal for entrepreneurs or current business owners who have already defined their brand, marketing plan and social media strategy, but who need to create their brand identity assets.
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