We wanted a Brand we could be proud of. One that showed people who we are. And one that both of us fully believed in and supported.
Donna Mullen and Associates was already truly a successful business—a mortgage broker servicing our region with vast expertise in the industry and exceptional customer service.
But they wanted more. They wanted to differentiate themselves in a saturated market, build customer trust and align the partners in business on one strong vision.
Leveraging extensive industry and consumer research, Donna Mullen and Associates reinvented their brand to satisfy their customer’s real and current needs.
Now, MullenandMullen.ca, Mortgage Architects, offer financial solutions through all Life’s Moments, from saving for a home, balancing life and the needs of pets and kids, and affording post-secondary school to planning and living through retirement.
This brand was brought to life in its service offering, marketing & communications, customer service, policies & procedures and human resources.
We are successful. But our market is changing; we are experiencing unsurpassed growth and change in our area.
We sought to develop a brand that united the owner’s vision of the company, position the brand consistently across internal and external customers and gain efficiencies by creating and executing a strong digital strategy. Two Sisters surpassed all of our goals. We are raving clients who recommend the agency to every business owner we meet.
Our brand launched three months ago. Our investment has already paid off. We are proud of our brand; everyone we see, including our industry colleagues, raves about it. They are absolutely in love with it. We really should have contacted Two Sisters earlier. It would have saved a lot of stress and many disagreements.
There is no doubt in our mind that it was an incredible investment that will pay off for years to come.